My Reading List for the Winter Break

The McKinsey Quarterly: “Getting more from prepaid mobile services” (February 2008) -> good for understanding innovation and adding services for lower end pre-paid customers.

Wellsprings of Knowledge, by Dorothy Leonard-Barton, Harvard Press book on market research method that's good for discovering non-consumption, as mentioned in Seeing What's Next by Clayton Christainsen.

The Post-American World, Fareed Zakaria.

The Black Swan: The Impact of the Highly Improbable.

Infotopia, Cass Sunstein.

Meatball Sundae, Seth Godin.

Banktastic Blog.


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