What does your mobile consumer strategy look like

Notice the title isn't mobile strategy, but mobile consumer strategy: there's a difference.

We need to design mobile around a completely different set of use cases and objectives - it's not a replication of an online service or commerce funnel on mobile.

Instead, mobile complements, supplements or replaces online entirely for each consumer.

First start with data on your audience. Here're some interesting facts about mobile consumers in the US courtesy of eMarketer.

and from comScore:

It's not just Gen Y, it's not just professionals, or upper income users. There's a groundswell and that means a lot of opportunity for strategy to harness the power of earnest consumers.


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