CBS Unveils Branding Campaign as NBC Announces Fall Slate - MediaBuyerPlanner
CBS Unveils Branding Campaign as NBC Announces Fall Slate - MediaBuyerPlanner
Why brand one of the most venerable brands in the history of media? Because you are number one in audience, viewers and even doing well with the young male demo. "Only CBS" is your tagline, of course.
And TV viewership remains higher overall. In spite of TIVO, DVRs and digital video, TV viewership bumped up overall by about 2% in 2009 over 2008. Not the same story in the music industry, where overall listening (at least legal, paid for listening!) actually lessened with the growth of the 99 cent MP3.
Why brand one of the most venerable brands in the history of media? Because you are number one in audience, viewers and even doing well with the young male demo. "Only CBS" is your tagline, of course.
CBS’s prime time audience has jumped 12% this season - thanks partly to its freshman hit The Mentalist - and it is also up 7% in 18-49s, with more viewers in that demo now than ABC or NBC. CBS’s branding campaign is clearly an attempt to forestall what analysts expect could be as much as a 15% decline in prime time ad revenue pulled during the upfront, notes the Los Angeles Times.
And TV viewership remains higher overall. In spite of TIVO, DVRs and digital video, TV viewership bumped up overall by about 2% in 2009 over 2008. Not the same story in the music industry, where overall listening (at least legal, paid for listening!) actually lessened with the growth of the 99 cent MP3.
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