Global Payments: One Size Does NOT fit all
This article would have been a near-perfect input to a payments brainstorm I led last week for a client:
- China has the largest group of internet users in the world, but a very low card penetration rate... which has NOT slowed the growth of ecommerce.
- In Brazil, cards are used online, but installment payments are common.
- In Germany, people have cards but don't like to use them online.
- And in Europe and Asia, COD is still popular, even for online ordering.
Amazing how well this article frames the country by country opportunities based on user habits, not technology.