Dominoes is Colbert's Angry Dawg this week - by accident?
Personally I think we are going to see more of this type of access and transparency from brands (especially from those that have lost their way).
But what's next? How to take this "transparency" to the next level? A new logo, tv campaign or open letter from the CEO?
How about a back door PR placement on Colbert (Jan. 7):
- Mocking admiration?
- Complete disdain?
- Brilliant PR move by Dominos to get some traction?
What say you?