Daily Twitter users are biggest influencers
Study says that: 1) Twitter users are most influential of social media, and 2) this influence is further amplified by active Twitterers who tend to publish across media much more than the online but non-Twitter users. They are five times more likely to blog, six times more likely to publish articles, seven times more likely to post to wikis, and three times more likely to review products online.
Plus, Twitter is fundamentally different from most other social platforms. Unlike Facebook, LinkedIn, MySpace, etc., which are relatively closed to lurkers and search engines, Twitter content is wide open, publicly searchable and fully indexed. So ‘what happens on Twitter doesn’t stay on Twitter.’