Point systems reward contributors

The McKinsey Quarterly says social starts with consumer needs, not the corporation.

check out https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Unlocking_the_elusive_potential_of_social_networks_2623

This article holds two gems: 1) Treat word of mouth as its own media type, and all of sudden you can measure it. And 2) Recognize that recognition is one of the most important drivers of participation. To me, that says an essential component of any initiative is to build in ‘fame feedback loops’ into whatever word of mouth or user-generated content program you do. Scoring, badges, points, credits—any or all of these make this a competition for your audience, not just a contribution with no hope of getting anything in return.
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