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The Personalization Mirror

Yes, there are calls to kill the news feed . Because we all we see are random, garbagy stories that annoy us, make no sense, seem irrelevant, and insult us, according to Om Malik : Every afternoon, during lunch, I open up YouTube, and I find myself marveling at the sheer dumbness of its recommendations. Despite having all this viewing data of mine, world’s second most popular search engine is dumb as a brick. It shows me propaganda channels from two ends of the political spectrum. It surfaces some inane celebrity videos. It dredges up the worst material for me — considering I usually like watch science videos, long conversations and interviews, and photography-focused educational videos.  YouTube, assumes that like its billion-plus audience I might be pleased with the lowest common denominator. Om makes it sound like YouTube and by association Google are mindless human-cataloged search engines of the 1990s. Dumb nitwits unworthy of Om's seemingly far higher-brow web history, ser

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